| For Immediate Release
May 30, 2002
Natural Balance Wins Three Merchandising Awards
Castle Rock, CO . . . The July issue of Vitamin Retailer
magazine features the winners of its Supplier, Merchandising,
and Service Awards. Determined by a poll of health food
retailers nationwide, these awards recognize companies who
are providing superior service to health food retailers.
Natural Balance is proud to announce that it has won three
awards in this year’s tabulations. Complete details
will be available in the July issue of Vitamin Retailer
magazine.
In the category of Best Floor Displays Natural Balance
placed third. Long recognized for its expertise in merchandising
support, the company offers several sizes of displays. This
allows the retailer to feature virtually any Natural Balance
product in a format suitable for their store. A new compact
display was recently introduced with a space-saving design
that promotes maximum exposure and fast turns of inventory.
In the category of Best Handouts/Bag Stuffers Natural Balance
placed second. Since the introduction of its original product
Pep nearly twenty years ago, the company has consistently
provided its retailers with consumer-friendly literature
to educate and help sell the products.
In the category of Advertising Support Natural Balance
also garnered a second place award. In addition to its aggressive
print advertising in magazines that target the health food
shopper, Natural Balance also has a generous co-op advertising
program for its retailers. Recently, the company also introduced
its own publication, Natural Choices, which features informative
articles, additional advertising, and money-saving coupons
for store customers. Natural Choices is available free of
charge to stores.
Located in Castle Rock, Colorado, Natural Balance has been
producing quality supplements since 1983. Natural Balance
does its own manufacturing and proudly maintains its own
in-house laboratory for product development and quality
control. Its unique formulas for energy, diet, mood support
and other special needs (such as memory and pain relief)
are among the top-selling supplements in health food stores
nationwide.
Contact:
Scott H. Smith
Vice President, Corporate Development
(303) 688-6633
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