| For Immediate Release
April 16 , 2003
Natural Balance Garners Three VITY Awards
Castle Rock, CO -- Each year Vitamin Retailer magazine
polls health food retailers nationwide to determine which
natural products are the top-sellers in their various categories.
The leading items in each category are then recognized by
Vitamin Retailer’s VITY Awards. Natural Balance is
proud to announce that three of its specialty formulas have
been awarded VITY Awards this year – Cobra, Brain
Pep, and MSM. Complete details will be available in the
May issue of Vitamin Retailer magazine.
Cobra won top honors again as the top-selling supplement
for Sexual Function. Since its introduction in 1990, Cobra‘s
popularity has grown steadily, winning its first VITY Award
in 1996. Its success has helped to establish an entire category
for sexual performance products and increase awareness of
herbs like yohimbe, horny goat weed, and muira puama.
Brain Pep won top honors again as the top-selling supplement
for Brain Support. Since 1988 Brain Pep has been a favorite
with students, business people, and seniors – in fact,
with anyone interested in more brain power. Brain Pep’s
unique blend of ginkgo biloba with adaptogenic herbs and
L-glutamine helped to establish the category of brain supplements
and acquaint thousands of shoppers with the benefits of
ginkgo.
Natural Balance’s MSM product placed third in the
MSM category. Each fast-dissolving tablet contains 1,000
mg of pure MSM and is available in bottles containing 60,
120 and, in the leading economy size, 240 tablets. Also
offered is MSM Powder in a 320 gram jar and MSM Cream in
a 2 oz jar. To guarantee customers the highest quality available
the company uses Lignisul brand MSM exclusively in all its
MSM products.
Located in Castle Rock, Colorado, Natural Balance has been
producing quality supplements since 1983. Natural Balance
does its own manufacturing and proudly maintains its own
in-house laboratory for product development and quality
control. Its unique formulas for energy, diet, mood support
and other special needs (such as memory and pain relief)
are among the top-selling supplements in health food stores
nationwide. For more information, please visit www.naturalbalance.com.
Contact:
Scott H. Smith
Vice President, Corporate Development
(303) 688-6633
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