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Natural Balance, Inc. ("Natural Balance") cares about the privacy
of each user of its Web site ("user" or "you"), including those
who trust us enough to place orders. In order to protect the privacy
of its users, Natural Balance has adopted the following policy:
I. General Information
When you use the Web site, some basic general information is
collected. This information is used to improve the Web site and
make your use of the Web site as enjoyable and efficient as possible.
Web visitor statistics help us determine how the often the site
is used, what pages are viewed (and when), and whether there are
technical problems with the site. This general information is
used internally in connection with Natural Balance's business,
including our personal, marketing and advertising efforts.
II. Use/Sharing of Personal Information
Your name, shipping and billing addresses, and credit card number(s)
are used by Natural Balance in order to provide you with the goods
that you purchase on the Web site. We use your email address to
provide you with information about your order and its status,
and we may occasionally send out emails, including newsletters,
to people who have placed an order online, offering them more
great deals. We only contact you via email with your permission,
and there is always clear instructions for removing your email
from further mailings.
Your phone number is used by Natural Balance only in the event
that our customer service representatives need to contact you
about an order you have placed. Personal Information is used internally
in connection with Natural Balance's business, including Natural
Balance's promotional, marketing and advertising efforts, in a
manner which does not readily identify a user to any third party.
Natural Balance does not share with any third party any Personal
Information that could readily identify any user unless required
to do so by law or to protect the company's interests.
III. Credit Card Security
The Internet is a vast network of computers. Because the data
passes from computer to computer, some Internet shoppers worry
that unauthorized persons may intercept the data and gain access
to credit card numbers, but shopping on a secure site is actually
safer than handing a credit card to a waiter in a restaurant.
Taking the steps below will lower the chances of interception
of your credit card number:
- Limit your online shopping to Internet merchants with sites
equipped with 128-bit SSL (Secure Sockets Layer) Encryption
with a 1024-bit public key. SSL prevents unauthorized people
from intercepting your data.
- Use a browser, such as Netscape Navigator or Internet Explorer,
that supports SSL. These browsers show a symbol in the status
bar, such as a key or lock, when you are on a site that uses
SSL. Most banks will cover the cost of fraud resulting from
unauthorized use of your credit card or may limit your liability.
- Credit card information collected by Natural Balance and their
3rd Party authorizer PayPal is encrypted through Secure Sockets
Layer before it is transmitted over the Internet.
Natual Balance fully cooperates with law enforcement agencies
in identifying those who use our services for illegal activities,
and may in its sole discretion disclose Personal Information or
other information to satisfy any law, regulation, subpoena, or
government request. Natural Balance reserves the right to release
Personal Information or other information about users who we believe
are engaged in illegal activities, even without a subpoena, warrant
or court order, if we believe in our sole discretion that such
disclosure is necessary or appropriate to operate the Web site,
or to protect the rights or property of Natural Balance, its affiliates,
or any of their officers, directors, or employees, agents, third-party
content providers, suppliers, sponsors, or licensors. Natural
Balance also reserves the right to report to law enforcement agencies
any activities we reasonably believe in our sole discretion to
be unlawful.
IV. Miscellaneous
Natural Balance wants you to be aware that when you click on
links (including advertising banners), which take you to third-party
Web sites, you will be subject to such third parties' privacy
policies. While we support the protection of privacy on the Internet,
Natural Balance expressly disclaims any and all liability for
the actions of third parties, including without limitation actions
relating to the use and/or disclosure of Personal Information
by third parties.
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