Natural Balance, Inc. ("Natural Balance") cares about the privacy of each user of its Web site ("user" or "you"), including those who trust us enough to place orders. In order to protect the privacy of its users, Natural Balance has adopted the following policy:

I. General Information

When you use the Web site, some basic general information is collected. This information is used to improve the Web site and make your use of the Web site as enjoyable and efficient as possible. Web visitor statistics help us determine how the often the site is used, what pages are viewed (and when), and whether there are technical problems with the site. This general information is used internally in connection with Natural Balance's business, including our personal, marketing and advertising efforts.

II. Use/Sharing of Personal Information

Your name, shipping and billing addresses, and credit card number(s) are used by Natural Balance in order to provide you with the goods that you purchase on the Web site. We use your email address to provide you with information about your order and its status, and we may occasionally send out emails, including newsletters, to people who have placed an order online, offering them more great deals. We only contact you via email with your permission, and there is always clear instructions for removing your email from further mailings.

Your phone number is used by Natural Balance only in the event that our customer service representatives need to contact you about an order you have placed. Personal Information is used internally in connection with Natural Balance's business, including Natural Balance's promotional, marketing and advertising efforts, in a manner which does not readily identify a user to any third party. Natural Balance does not share with any third party any Personal Information that could readily identify any user unless required to do so by law or to protect the company's interests.

III. Credit Card Security

The Internet is a vast network of computers. Because the data passes from computer to computer, some Internet shoppers worry that unauthorized persons may intercept the data and gain access to credit card numbers, but shopping on a secure site is actually safer than handing a credit card to a waiter in a restaurant. Taking the steps below will lower the chances of interception of your credit card number:

• Limit your online shopping to Internet merchants with sites equipped with 128-bit SSL (Secure Sockets Layer) Encryption with a 1024-bit public key. SSL prevents unauthorized people from intercepting your data.
• Use a browser, such as Netscape Navigator or Internet Explorer, that supports SSL. These browsers show a symbol in the status bar, such as a key or lock, when you are on a site that uses SSL. Most banks will cover the cost of fraud resulting from unauthorized use of your credit card or may limit your liability.
• Credit card information collected by Natural Balance and their 3rd Party authorizer PayPal is encrypted through Secure Sockets Layer before it is transmitted over the Internet.

Natual Balance fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities, and may in its sole discretion disclose Personal Information or other information to satisfy any law, regulation, subpoena, or government request. Natural Balance reserves the right to release Personal Information or other information about users who we believe are engaged in illegal activities, even without a subpoena, warrant or court order, if we believe in our sole discretion that such disclosure is necessary or appropriate to operate the Web site, or to protect the rights or property of Natural Balance, its affiliates, or any of their officers, directors, or employees, agents, third-party content providers, suppliers, sponsors, or licensors. Natural Balance also reserves the right to report to law enforcement agencies any activities we reasonably believe in our sole discretion to be unlawful.

IV. Miscellaneous

Natural Balance wants you to be aware that when you click on links (including advertising banners), which take you to third-party Web sites, you will be subject to such third parties' privacy policies. While we support the protection of privacy on the Internet, Natural Balance expressly disclaims any and all liability for the actions of third parties, including without limitation actions relating to the use and/or disclosure of Personal Information by third parties.